"The marketing war: Adidas and Nike are fighting a battle in the minds and hearts of millions of consumers worldwide."
Adidas and Nike have waged a battle incredible in recent years in search of sovereignty in the sports market. The two companies are negotiating with established superstars, top clubs (of various types), major competitions and especially marketing. Adidas is German and the name says that means "All Day I Dream About Sports". Nike is American and the company took its name from the Greek goddess of victory, Nice.
Imagine a game between those sponsored by adidas
against the nike. Who would win?
And do you remember this? ;)